The Importance of Great Website Content

Written By Malik G.

In many ways, content serves as the foundation for digital marketing. Content should be integrated and applied to every aspect of your digital marketing strategy, from your social media campaign to SEO. However, have you ever stopped and asked yourself what content is exactly?

Well, content is anything that is created with the goal of informing, enticing, and engaging your audience into visiting your website, making a purchase, or otherwise, seeing what you have to offer. It’s no mystery that content is an essential piece of digital marketing but why is that?

Today we’re going to talk about the importance of strong content and how it applies to your website.

Great Website Content Entices, Engages, and Informs

When crafting your website, the first question you have to ask yourself is, what point am I trying to get across? Once you know the answer, it’s up to your website content to accomplish this. Nevertheless, there are three things your website content should always be doing: enticing, engaging, and informing.

Content that entices persuades visitors into making a decision. Meanwhile, content that is engaging prevents visitors from becoming bored. Last but not least, informative content puts your knowledge on display, showing your audience that you are a source of information that can be trusted.

This also avoids confusion as to who you are and what you’re offering. These three qualities are the basis of all content. If your website contains informative, enticing, and engaging content then congrats. If not, then it’s time to head back to the drawing board.

Great Website Content Comes in Many Forms

Too much of one thing is rarely a positive and that includes your website content. There are tons of different content formats out there including blog posts, videos, infographics, and podcasts, all of which should be integrated into your website.

Visitors don’t want to read paragraphs of endless text nor do they want to watch instructional video after video. The best websites include a variety of content formats, that way they don’t become tiresome or redundant. Your primary goal when crafting a website and its content is to keep visitors on your pages for as long as possible.

There’s no better way to do so than by mixing things up and adding multiple forms of content to your website. Each page should feel like a new experience to a visitor and with a diversified set of content, that’s exactly what your site will appear to be.

The Technical Uses of Great Website Content

Are you utilizing or looking into SEO to increase your search ranking? If you are, website content plays a large part in the optimization process. Search engines like Google and Bing scour through your content for keywords and phrases in order to rank your website in their result pages.

However, it’s not just about keywords but quality as well. Your content has to be outstanding in order to capture the attention of search engines and rank higher than your competition. Search engines can tell which websites will be helpful to visitors based on their content so you should be aiming to impress them.

Crafting sub par content will only place your website lower in the search results, decreasing the visibility you receive from prospective visitors.

Conclusion 

Every aspect of your website deserves the same amount of attention and delicacy, and that includes your content. It is your content that provides your website with substance and something that audiences can connect with. Now that you know the significance of website content, get out there and start crafting.

Good Luck and until next time!