Digital Marketing FAQ

Written by Malik G.

When venturing into the world of digital marketing, you may have a question or two that comes to mind. Besides, digital marketing is a complex and layered concept – one that takes years of experience to truly master. If you’re just beginning to get your feet wet, it’s understandable that there might be some things you want to inquire about.

From social media to SEO and web design, chances are that you share similar questions with other users starting to get into digital marketing. Fortunately, I’ve compiled a list of Frequently Asked Questions regarding digital marketing’s various tactics.

If you have any questions about SEO, web design, SEM, or social media, be sure to check here first.

What’s More Effective – SEO or Social Media?

When it comes to Search Engine Optimization (SEO) and Social Media, their level of effectiveness depends on how well your strategy is developed. In a perfect world, SEO and social media complement each other. An engaging social media campaign is sure to catch the attention of search engines and increase your ranking.

On the other hand, proper usage of SEO will attract visitors to your social media profile, raising your number of followers along the way. The amount of time and effort put into each tactic should relatively be the same. Without one, it is possible to see a decrease in the other.

However, if you really have to choose, think about what type of brand you’re trying to establish. If you strongly value communication and keeping consumers informed, social media is the way to go. Conversely, SEO is pivotal to driving visitors to your website and showing them everything your website has to offer.

What are Some Things That My Website Should Include?

Just like picking out the perfect outfit, finding the right design for your website is about discovering your personal favor. Some websites contain a plethora of flashy images, graphics, and interactive menus with very little written content. Other websites are all words with no visuals – depending on their editorial skills to get their point across.

That being said, your website should contain a healthy balance of visuals and engaging content in order to draw your audience in. A couple of things your website should include are photos to some degree, multiple pages, written content that expresses your brand’s message, and details about your background, history, and experience.

Once you know what type of brand identity you’re going for, it should be reflected on your website. Nowadays, individuals prefer websites that are more interactive, which include videos, infographics, blog posts, slideshows, and content that is updated on a regular basis. Typically the more stuff your website has, the better but try not to overdo it.

What Factors Can Harm My SEO?

Search Engine Optimization is a highly sensitive concept in terms of what factors can affect it for better or worse. A large number of SEO users tend to harm their ranking without even knowing it. This poses the question of – what am I doing wrong? Well, as SEO continues to develop, search engines are beginning to smarten up as well.

In other words, they know whenever you copy someone else’s content, utilize an overabundance of keywords, and even create web pages with little relevance to your overall website. Even if you’re not knowingly breaking the rules of the SEO handbook, factors like poor readability and a slow website can also harm your ranking.

It’s important that you grasp a firm understanding of SEO before jumping into your website.

Even the finest detail can drop your chances of optimized search engine visibility. Without knowing what factors can negatively affect your SEO, you’re probably committing a few of those actions already.

Which Social Media Platforms Should I Go With?

Facebook, Instagram, Twitter, Pinterest, Google Plus, YouTube… The list of social media platforms is practically endless. While I would tell you to use them all, that’s just not possible, unless you have a lot of time on your hands. When choosing which platforms to take advantage of, it’s important to think of what message you’re trying to get across.

Looking to keep your audience updated with company news? Turn to Twitter or Facebook. Want to show your followers how awesome your company or job is? Visualize it using Instagram or Snapchat. Meanwhile, those aiming to build their professional network typically utilize LinkedIn.

Every social media platform serves a specific purpose. The point is to make sure your goals align with whatever social media platform you’re using. I’ve come across too many social media profiles that feel empty, simply because they did not know what to post once they were set up.

How Do I Create A Landing Page?

Landing pages are tricky because they follow their own set of rules. For example, landing pages should not include a navigation menu or any way to leave except for the exit button. Also, crafting landing page content is typically considered a difficult task, even for the most experienced copywriters.

The most important aspect to keep in mind when creating a landing page is trial and error. You are rarely going to find success on your first try. Getting your audience to actually fill out a form requires determination, creativity, and a sense of uniqueness.

All of these qualities must be present on your landing page in order to compel visitors to fill it out. Fortunately, there are platforms that can provide with a template for creating a professional landing page. A great landing page is equal parts design, content, offer, and benefits. Only then can you craft a landing page worth presenting.

Do I have to Include Offers in My Digital Marketing Strategy?

No. At the end of the day, it’s impossible to obtain a customer by simply buying them. However, displaying your consideration while simultaneously offering a piece of content is an efficient way of capturing your audience’s attention. Converting someone from a skeptical lead into a loyal customer requires a certain level of trust.

Content Offers lay the foundation for a fruitful relationship. By providing your audience with relevant content, you are showing them that your brand has more to offer than just a product or service. You are a brand that possesses information that can be used to make their lives easier.

Many customers value this idea, which is what draws them to make a purchase. Whether it’s an E-Book, Whitepaper, or a simple blog post, you should find some form of content to offer your audience. Mandatory. No. Essential. Absolutely.

Who Do I Turn to If I’m Having Trouble?

Digital marketing has become a lucrative industry due to the fact that it requires less capital compared to more traditional forms of marketing. That being said, if you’re facing difficulties, who should you turn to? Fortunately, the digitized nature of digital marketing means that insight and advice are only a Google Search away.

There are various digital marketing resources that provide free tips, ideas, and solutions to help you refine your strategy. If you’re looking for a more hands-on approach, there are digital marketing agencies suited to both small and large-sized businesses. However, be ready to spend a little more cash.

The potential to find help with your digital strategy is endless. It’s mainly about identifying what your problem is compared to what you’re aiming to accomplish.

Is Mobile Marketing Really Necessary?

More and more consumers are turning to their smartphones and tablets to retrieve content. From checking their social media profiles to watching videos, mobile usage is only increasing. Due to this surge, opportunities for growth are being halted by not looking into mobile marketing.

Everything from your website to blog posts should be adjusted for mobile devices. In addition to this, you should also be researching communication strategies that utilize SMS messaging, emails, apps, and other applications that users can access from their mobile devices.

Many brands are falling behind because they refuse to adapt to the times. Mobile devices are changing the way we communicate with one another and the same goes for marketing. By injecting your brand into the flow of communication, you stand a better chance of getting through to your audience.